Architectural Photography is both a creative and potentially profitable area of professional photography. Surprisingly, when amateurs seek to turn professional, often they ask the wrong questions about how to go about it. The questions they ask, more often or not, are technical ones to do with the making of the images.
In the old days (before digital) such questions were frequently about what kinds of films should be used, whether to use specialized shift lenses and what kind of lighting techniques should be used in interiors.
According to Sukhmeet Dhillon, today, in the digital era, amateur photographers are more likely to ask questions about how images should be processed on the computer.
The perspective correction tool in Photoshop may take care of some of the more straightforward issues of controlling those often unwanted converging verticals, but an obsession with such technicalities can blind the budding professional to the toughest issues facing a professional architectural photographer today, namely markets.
Determining who your target customer base will have a major effect on both the kind of photographs you want to take and how much you are likely to be able to earn.
Today the whole architectural scene is very tough because of what has happened around the world with property markets. While I’m still working with clients with whom I have a long term relationship, even
I’ve found that a lot of the random little commissions that paid for a frivolous bit of camera equipment or a shooting trip have dried up almost completely. For this reason, both established and new professionals need to keep their market focus as a primary area of concern.